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Half an hour ago I just had an iPhone 3GS Now I have an iPhone 3GS with Layar installed It was one of the main questions I had for the Dutch company which markets an augmented reality browser when they launched at the Mobile 20 Europe event in Barcelona last year When would they be their Android program with an application for the iPhone They said itd come in the fall of this year and while there have been a number of AR made available on the App Store in the meantime Layars finally arrived a couple of hours ago and its worth a second look iTunes link In case the concept of augmented reality is still new to you basically its the placement of a digital layer of information on top of a reallife view of the world around you as seen through eg a mobile phones camera lens Using augmented reality you could be using your smartphone to glance around the main square of a city youre visitingand get uptodate information about nearby ATMs real estate offers and more onscreen bolted on top of what youd be seeing if you werent looking through the lens And if youre not familiar with the place youre at you can ideally place it on top of a map to help you get the right directions and if you find for instance a sea food restaurant even fetch user reviews to check out if its considered to be a decent place as well as contact information to book a table right from where youre standing Layar does all that and does it well I used the iPhone application which is entirely free by the way to find pizza places here in the Brussels region and I was able to locate dozens of places where I could get one simply by rotating the camera around my house If you want you can filter the distance in between 1 and 10 kilometers to narrow your search down Layar also boasts its own little and even 3D support so it has socalled layars in place mostly made by thirdparty developers that you can use to enhance what youre able to see through the camera lens using the app eg for viewing Twitter contacts around you There are two options in the menu Featured extra layers that were selected by the startup and Popular obviously based on usage Finally theres an integration with Google Local Search which lets you launch searches for places you find using the Reality Browser Layar is great but its not the only AR app in the App Store First theres Mobilizy with their Wikitude browser and then we recently wrote up Robotvision which does much of what Layar does but is powered by Bing Gawker recently covered a few more All hype or Its still early days for augmented reality but Im bullish on it technologia Information Layar iPhone 3GS Information provided by technologia