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Amazon may have sold over a million Kindles and millions of ebooks but theres another ebook reader that seems to be gaining some traction the iPhone And of the many ebook readers on the iPhone seems to be having real success with over 2500 titles and counting When we last wrote about launch in December 2008 the App Store was a young lad and had already signed up publishers Random House Simon Schuster Houghton Mifflin Penguin Group USA and Hachette Now with the App Store all grown up has expanded that repertoire and created a solid offering on the iPhone Though they wont disclose the actual sales numbers CEO John Lema tells me theyve sold more than a whopping 200000 books on the store Wowza who ever said that screen was too small for reading Today releases Iceberg Reader iTunes link an update to their existing ebook reader that takes advantage of Apples inapp purchase each of ebooks came as a separate app which means that has over 2500 apps on the store iTunes link Now instead of having to get a separate app for each book users can simply obtain Iceberg Reader 30 for free and then use the inapp bookstore to purchase additional titles Iceberg Reader comes with a free copy of James Pattersons Maximum Ride Ive had the chance to test this app out over the last few days and its extremely welldone The app allows you to write notes or place bookmarks in certain sections as well as browse the book through a table of contents or by selecting a specific page number You can search the text of the book as well The inapp store has tons of options and is divided into 32 categories including selfhelp teen fiction travel and history The only complaint I have is that it was a bit difficult to figure out how to get to the table of contents and to theinapp store when you first open the app Ill also add that the reading experience is better than Kindle for the iPhone the pages are much easier on the eyes because they have an offwhite background instead of the Kindles pure white The text was a lot more authentic which is in line with what Lema told me is the goal of the company to keep the reading experience the same as a real book Obviously the iPhones screen prevents that from becoming a reality but the Iceberg Reader comes as close to paper as possible Many of us already read news on the iPhone so reading books is not too much of a stretch Granted there are tons of dedicated ebook readers already on the market but I dont know that I want to walk around with a bulky Kindle Nook or IREX when Im on the go For people like me buying a book or two on the iPhone might make sense though I cant imagine having a large collection on myiPhone That said Amazon and Barnes and Noble both have apps on the store and the big issue for is that their books often cost more than in the Kindle store For example Dreams of My Father by Barack Obama costs 1499 via Iceberg Reader iTunes link but only 999 on the Kindle Store Similarly Malcolm Gladwells Outliers costs 999 on the Kindle Store but a startling 1999 on the Iceberg Reader However most show no significant difference in price so dont expect the trend to continue when you try to buy books that arent as famous It seems like two major influences are causing the price difference First I have to assume that Amazons booming business affords it the ability to discount their books a lot more than a small publisher like Amazons sheer size and power is probably showing its face here because they make money on selling the Kindle they can sell premiere books such as New YorkTimes Bestsellers at a loss Just like WalMart Amazon is using to draw folks into their platform Second the Iceberg Readers inapp purchase still uses the iTunes stores billing and payment system which means Apple gets a 30 cut of the sales The Kindle app on the other hand is free and you buy books directly from the Kindle Store I assume that means they dont give Apple anything Bet Apple doesnt like that too much Theyve definitely shown their love for and may be their biggest advocate Theyve featured apps multiple times on the App Store which can improve app sales But despite the of taking on Amazon has sold over 200000 books and thats nothing to scoff at Remember that most books are upwards of 10 which means theyve sold almost 1 million worth of books Add that to the fact that has deals to create iPhone apps for People Esquire ESPN The Magazine and Bon Appetit and is pomyślne indie publikacji biznesowych na iPhone as CEO umieszcza go celem jest ludziom do czytania książek tam gdzie są one bez niszczenia